SEO Kya Hota Hai Aur Ise Kaise Kare, Full Details In Hindi 2018

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SEO In Hindi

Agar aap ek blogger hain, ya blogging ke feild me jaane ki soch rhe hai to aapne kabhi na kabhi to SEO naam ka ek term suna hi hoga. Aur agar aapko apna blog google main rank karwana hai to ye sabse important cheez hai, Aur ye aapko jaroor hi aana chahiye.

To, friends is post main aapko SEO ki poori jaanikari dunga, Aapko is post ko padke SEO ka lagbhag poora andaaza lag jayega ki SEO kya hota aur SEO kaise kare.

SEO
SEO

Jaise ki ye meri pehli post is hindi blog main, aur main ise 1st number per rank karna chahtaa hoon. To is post ko main seo ki madad se pehle number pe rank karaa sakta. Friends ye meri pehli post hai kisi hindi blog pe, to koi galti ho jaaye to maaf karna, isse pehle meri sabhi sites English me hi thi.

SEO kya hota hai

SEO ki meaning hindi main Search Engine Optimization (SEO). SEO ek aisi technique hai jisse aap apne blog ya post ko google main organically rank karwaa sakte hain aur ye bahut easy hai. Bas aap is post ko pura padhe.

Kya, Aapko pata hai ki Google par ek din main kitne post daalen, Jaate hain.

Chaliye aap koi andaz lagayen?

chaliye main aapko bataata hoon, keval wordpress ke user ek din main lagbhag 2 million post daalte hain, Joki har second main 24 blog post hote hain, Isse aap andaaza laga sakte hain ki aajkal blogging me competition kitnaa tough hai, Par aap nervous mat ho, is blog pe main aapko kai SEO ke kayi advance tarike bataunga, Jisse aap easily apne blog ya post ko Google ke pelhe page pe rank karwaa sakte hain.

 

To iska matlab hai ki jabtak aapne ye mera itnaa post padaa hai tab tak lag bhag 1000 post akele wordpress ke platform se publish ho chuke hain. Aur ye keval wordpress platform ki numbers hai, baaki to bahut jyaada hoga.

Main har ek post ko vadaa likhtaa hoon, aur ye SEO ke liye bhi kaafi achchha hai kyo ki agar hum Brian Dean ki mane to unke mutabik google par wahi post pehle page pe aati hai jo ki 2000 word ke uper hoti hai, Agar aap bhi kisi keyword pe rank karnaa chaahte hain to aapko apnaa har ek post 2000 words se upar likhnaa hoga, aise karne se aap apne post ko easily tarike se rank karwaa sakte hain.

Main apne ek post ko likhne main lag bhag 4 se 5 ghante deta hoon aur agar uske SEO optimization ki baat karen to main usko lag bhag 15-20 minute detaa hoon. Aur baaki bahut time article ke research vagera main bhi chalaa jaata hai.

Aur agar hum baat karen SEO ki 2018 main to kaafi tough  hota jaa rhaa hai. kyon ki din v din Google ke kayi saare naye-2 algorithms aate rehte hain. Jaise ki Google rankbrain, Jo ki Google ne pichhle hi saal launch kiyaa tha, aur ise lauch karte hi unhone kahaa tha ki ye Google ka third ranking factor, hoga.

Agar hum baat karen Google ke ranking factors ki to Google lag bhag 200 signals ko consider kartaa hai aapke post ko rank karwane main. Jismain sabhi most important main aapko bataa chunkaa hoon aur kayi saari aage is post main bataa doonga. Jaise naye kai Google ranking signals hai, RankBrain, User Experience, AMP, Secure Site etc.

To In Sabhi ki hum isi post main baat karenge lekin is post ke last main. Pelhe aapko SEO ka overview de deta hoon.

SEO Kya hota hai?

Ye to aap sabhi ko pataa hi hoga ki SEO ka matlab Search Engine Optimization hota hai, par kya pataa hai ki SEO kaise karen?

Agar hum SEO ki definition, ki baat karen to Wikipedia ke anusar ” “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” Iska hindi main matlab hai ki kisi bhi search engine ke unpaid means organic result ki visibility ko affect (means prabhavit) karne ki jo process hai use SEO kehte hain.

Agar hum bat karen internet pe per day searches ke baaren to ye aapki soch se bhi parey ki jaati hongi, Jo ki sabhi searches ka 90% Google cover karta hai. Isliye hum sabhi log jyadatar google ki search ranking pe depend rehte hain ya uski ranking ko consider karte hain. Main apko bataa doon, ki keval Google par hi prati din 1 Billion se bhi zyaada searches hote hain.

Agar hum baat karen kisi bhi result pe click hone ki to ye lag bhag aisa hai, 67% jo clicks hote wo lag bhag sabhi pehle ke 5 results pe hote. To in sabhi se aapko ek idea lag gaya hoga ki SEO intna most important kyon hain, Agar aap apne result ko Google ke first page ke pehle 5 result main rank karwaa paaye to aap bhi usi 67% main ho, Isse aapka organic traffic din v din badtaa jaayega.

Aur ek Google ke baare main most important fact ye hai ki 80% user second page pe nhi jaate agar aapka post second page pe bhi rank kar rahaa hai to isse bhi koi faayda nhi. Friends Abhi tak aapko SEO ki basic jaankari ho gyi hogi.

Friends, Agar hum baat karen to Google rank karne ki teen process hoti hain. Ek to white hat SEO, ek black hat SEO aur ek Gray hat SEO. Ab hum In teeno SEO process ke baare main jaanenge.

White Hat SEO kya hota hai?

Agar aap koi bhi SEO process karte hain Google ya other search engine ke daayare main rehkar to ye white hat SEO hota hai. Aur aapko hamesha ye seo hi karnaa chahiye kyonki yahi must important hai. White hat seo ka matlab hai ki kisi bhi search engine main organic rank banaye rakhna aur vo bhi us search engine ki terms and conditions ke ander. Aur ye poora black hat seo ke opposite hota hai. Such as offering quality, kisi bhi prakar ka duplicate content use na karna, galat keyword na use karnaa etc.

White Hat SEO important Kyu hai?

Google duniya ka sabse bada search engine hai, agar aapko isse traffic chahiye to aapko iski guidelines main rehkar apne blog ya phir post ka seo karnaa hoga, agar aapne aisa nahi kiyaa to aapka blog rank nhi karegaa. Iske liye aapko apni website pe quality content likhna hoga, aur  sabse badi or important baat kabhi kisi bhi content copy na kare. Isse kabhi aapka post rank nhi hoga or  google aapki website ko penalize bhi kar saktaa hai. Aur hamesha apni post ka title aur description sahi se likhen.

Black Hat SEO kya hota hai?

Black hat SEO white hat SEO ka correct opposite hota. Agar hum iski baat karen to kisi bhi site ko kisi bhi search engine pe rank karwana, Who bhi uski guideline or policy ke ander na rehkar ye black hat seo hota. Isse aapki website Google dwara penalize ho sakti hai, agar aap without google guideline ke ander rehkar SEO karte hain, Jaise ki 90% backlink bana banana wo bhi kisi ek keyword se, kaafi saare keyword daal dena ek saath, website main malware hon, Cloaking, sneaky redirects, Doorway Pages, content automation, article spinning etc. Ye saari process Black hat SEO ke ander aati hai. Ye sab karne se aapka Google adsense to ban hoga hi aur aapki website pe bilkul organic traffic bhi aana band ho Jaayega. Yaani aapki website search engine se penalize ho jaayegi.

White Hat SEO vs. Black Hat SEO [Infographic]Good SEO vs. Bad SEO comparison

Gray Hat SEO kya hota hai?

Grey Hat SEO ek aisa process hai jo white has SEO aur black hat SEO ki ek beach ki process hoti hai. Means ye white hat SEO se thoda bekar aur black hat SEO se thoda achchha hota hai. But mere hisab se aapko Gray hat SEO ki bhi puri samajh honi chahiye becuase agar aap isko bhi sahi se jaan gaye to ye aapki site ke liye kaafi laabh dayak ho sakta hai or agar nhi to ye aapke liye kaafi haani karak bhi ho saktaa hai.

Kya aapko Gray Hat SEO karna chahiye Ya nhi?

Gray hat SEO ek aesi technique hai jo aapko labh bhi de sakti hai aur hani bhi. To chaliye main aapko batata hoon, ki kab aapko gray hat seo ka istemaal karna chahiye. Agar aapki koi bhi site hai, Jise aap long term ke liye use karnaa chaahte hain. To gray  hat SEO bhi aapke liye bekaar ho sakta hai, Lekin aap kisi short term website pe kaam kar rhe hai to ye aapke liye achchha sabit ho sakta hai, Jaise ki agar aap event blogging karte ho.

Apni website ko SEO ke liye optimize kaise kare

Chaliye ek example lete hain Jaise ki agar aapke paas ke dukaan hain jiska front end (aage ka hissa) kaafi ganda hai aur ander se kaafi achchhi maintain hai. To kyaa aapko lagtaa hai ki phir aapki dukaan per koi ayega. Chaliye phir iska opposite lete hain Jaise aapki dukan bahar se achchhi aur ander se nhi. Agar hum baat karen to dono hi process main aapke paas saayad hi kuchh log aa jaaye.

Bounce Rate: Agar aap ki website par koi bhi user aata hai aur bina kisi aur page ko visit kiye leave kar deta hai aur bahut hi jaldi aapke page ko leave kar deta hai to use bounce rate kehte hai. Agar aapki bounce rate jyaada ho to Google pe aapke post sahi se rank nhi karenge matlab bahut kam rank karenge.  Isi liye hume dono type SEO ki jarurat padati hai On-Page SEO aur Off-Page SEO.

SEO kitne types ka hota hai

SEO do prakar ka hota ek On-Page SEO aur Off-Page SEO. Ye dono type ka SEO aapki website ke liye important hota hai. Isme Se hum On-Page SEO pe pehle nazar daalenge aur phir Off-Page SEO ke baare main baat karenge.

On-Page SEO

On-Page SEO aapki website ke liye kyon important hote hain?

On-Page SEO aapki website ke liye isliye important hain kyonki agar aap apni website par kisi bhi user ko le aaye aur usne pehle page ko padte hi blog chhod diya aur aadha post padh ke chhod diya to vo bounce rate maane jaayega. Aur aapka blog ya post sahi rank nhi karega. Apni site pe kisi bhi user ko banaye rakhne ke liye aapko On-Page SEO ki jaroorat padti hai.

On-Page SEO main aapka aata hai ki aapke blog ki kaisi design hai, aapke blog pe quality content hai ki nhi, website speed, konsi heading use hai, kitni heading use ki hai article, website ki speed, keyword density, title, meta description. Agar ye sabhi cheezon ko aap sahi se use karte ho to aapka blog Google me achchhe se rank hoga.

Apne Blog ko On-Page SEO ke liye optimize kaise kare?

Website speed: website ki speed ek bahut hi important factor hai jaisa ki aap sabhi ko pataa hi hoga. Google ne website speed ko 2018 main ek ranking signal declare kar diya. Agar aap ki website load hone main thoda zyaada time bhi leti hai isse aapki bounce rate badh jaati hai. Isliye aap apni site ki jitni speed badhaa sakte hai utnee badhaa le.

Website Speed increase karne ke liye kuch tips…

  • kaafi light weight aur simple theme use karen apni website ke liye
  • Image ke liye image compression plugin use kare. Jaise ki wp-smush.
  • Koi cache plugin use karen jaise W3 total cache , wp super cache etc.
  • Apne blog main kam se kam plugin install karen.

Website Navigation: Apni website main easy navigation rakhen. Jis user ko kahi bhi jaane aur kuch bhi dhoodne main aasani ho. Jaise ki aap easy navigation menu rakhe, search bar use karen etc.

Title Tag:  Aap apni website ka title kaafi cachy aur simple rakhe jisse. Aur haa apne title main keyword stuffing na kare. Apna title 65 words ki limit main rakhe.

Heading: Heading bahut hi important part hoti hai On-Page SEO ka. SEO ki nazar main aur kaafi important bhi kyunki agar aapne apnaa focus keyword heading main use kiya that to aapki post ke rank ke chance bad jaate hain. Hamesha aapka focus keyword main heading ya H1 ya fir H2 main hona chaahiye, Kyon ki ye seo ke liye kaafi important hain.

Meta Description: Meta Description aapke url neeche ka vah part hota jo Google ko show karta hai ki aapki post kis par based hai. Yoast SEO WordPress main ek plugin hai jisse aap apna meta description tatha full On-Page SEO ko optimize kar sakte hain. Aap meta description ko edit karke ya fir first paragraph main apna focus keyword jaroor daalen isse aapki post achchhi rank karegi Google main. kosis kare ki meta description 160 characters ke andar hi rahe. Kyo ki uske baad Google main show nhi hota.

Meta Description
Meta Description

SEO freindly url structure: Aap apni post ko likhte samay dhyaan main rakhe ki aapki post ka url bhi SEO friendly rakhe. Ye aapki website ke liye kaafi achchha hoga.

EX. Title: Backlinks kaise banaye

Wrong url str.: https://www.any-site.com/backlinks-kaise-banaye

Write url str.: https://www.any-site.com/backlinks

Internal Links: Internal links On-Page SEO ka ek bahut import hissa hoti hain isse aapka jis post se aapki sabse jyaada post internally linked hogi, To vah post ko Google zyaada importance dega. Aur achchhe SEO ke liye apki post main kam se kam ek internal link ho hi chaahiye.

External links: Agar maano aapne ko post likhi kisi bhi topic par aur agar aap use post se kisi bhi keyword ko isi authoritative site se link karte ho to ye aapki site ke liye achchha hai. Jaise ki abhi SEO pe article likh raha hoon is main beach main term aa gyaa bounce rate agar bounce rate ki choti defination de doo, aur use phir wikipedia se link kar doon, to ye meri site ki ranking ke liye good hai.

Keyword Density: Keyword density bhi ek bahut bada ranking factor hai. agar hum keyword density ki definition baat kare to ye, aapka keyword 100 words main average jitni baar repeat hoga utni hi percent aapki keyword density hogi. Keyword density 5 percent se jyaada nhi honi chahiye, Ise aap lagbhag 1.5 se 2 % rakhe. To jyada achchha rehtaa hai.

Hidden Content: Agar aap apni website main koi bhi hidden content rakhte hain to ye ek negative rank signal hain. Jo aapki website ki rank down kar saktaa hai.

Image Alt Tag: Agar aap apni image Google main rank karwana chaahte ho, Ya phir aap apni website par Google images se traffic lena chaahte ho to apni sabhi image ke liye alt tag zaroor use karen. Kyonki ye ek bahut bada Google image ranking factor hai aur bahut important bhi. Kyo ki Google images ko unke alt tag se hi find kartaa hain.

Gzip Compression: Friends aapse main se kai log Gzip Compression ke baare main nhi jaante honge. Aapki site main Gzip compression Use karne se aapki site ka code compress so jaata hain aur isse aapki site ki loading speed bad jaati hai.

Reponsive Website: Friends aapko shaayad ye baat nhi pataa hogi ki Google 2018 main ek naya algorithm nikala hain jiska naam Mobile First Index. Is algorithm ki vajah se aapki site ka sabse pehle mobile version jo hai vo index pehle hoga Google main. Is liye aapki site abhi ya 2018 se responsive honi chahiye agar aapko Google main achchhi rank chahiye to.

Post word Limit: Agar aapko anpna content Google main sahi se rank karwana hai, to aapka content long form hona chahiye. Aur agar hum minimum Google main rank ke liya kitne words chahiye to vo 300 words hai.

Sitemap: Ye bahut hi important cheez agar aap apni site ko Google ya aur kisi search engine main rank karwana chahte hain to aapko pehle uska sitemap submit karna hoga.

Breadcrumb: Breadcrumb bhi kisi bhi search engine main rank karne ka important factor, Kyonki isse search engine aapki site ko aasani se samajh saktaa hain. Ye kaafi badi sites ke liye kaafi useful hot hai. Jaise Amazon, Ebay, Flipkart etc.

LSI keywords: LSI keywords bhi rank main kaafi helpful hote hain jaise ki agar aap koi post likh rhe ho ki “chai kaise banaye” agar aapki site main isse related terms ya iske sub hain like doodh, sugar, chai patti ye sabhi LSI keywords hain chai ke liye. Isse Google samajhta hai ki aapki site kis baare main hai.

Schema: Schema jo hai vo Google main site ki post rating show karta hai search engine main. Ye zyadatar shopping sites ya fir reviews site key liye kaafi achchha rehta hai.

CDN (content Delivery Network): CDN bahut important hai agar ko bhi user aapki website ko open karta hai to ye use uske sabse najdiki server se load karegaa. Jisse aapki site fast load hogi.

Secure Site: Agar aapki site secure hain yaani aapki site bhi https ke saath load hoti hain to ye bhi ek ranking factor hai Google ka aur ye 2018 se lagu hai.

Https
Https

Off-Page SEO

Agar aap apni site ko Google ke first page pe rank karwana chaahte ho to usme aapka Off-Page SEO kaam aayega. Off-Page SEO main sabse important jo cheez aati hai wo hai backlinks ki aap apni site ya post ke liye kitni jyada se jyada backlink bana sakte ho. Utnaa hi jyada aapki post rank karegi Google main.

Kaise kare Off-Page SEO?

Off-Page SEO karne ke liye aapko kaafi saari cheeze karni hogi jaise apni site ko search engines main submit karnaa,  social bookmarking, Directory Submission etc.

Submit site To webmaster: Off page seo ke mamle sabse pehli jo cheez hamare dimaag main aati hai wo hai apni website ko sabhi webmasters tools main submit karnaa. Isse aapki website sabhi search engine main submit ho jaayegi.

Social Bookmarking: Social bookmarking bhi Off-Page SEO main ek bahut bada factor hai jaise ki apni site ki social id’s banake unse traffic generate karna aur unpe share karna. Isse aapki website pe traffic bhi aayega aur aapki post Google main Jaldi Index hogi.

Directory Submission: Ye bhi Bahut achchha method hai easy backlinks lene. Ismain aapko kya hai aapko sirf Google pe search karna hai “Directory Submission List” or koi achchhi se directory ki list find karke apni site ko aap submit kar sakte hai.

Blog Comments: Blog comments ek bahut hi achchha tarika hai backlinks lene ka apni site ke liye lekin isse aapko sirf “nofollow” link milega lekin ye sabse achha tareeka hai backlinks lene ka.

Guest Post: Guest Post ek matra sabse achchha tareeka hai dofollow backlinks lene ka. Aapko sirf dusre kisi bade blogger ko aproach karne ki jaroorat hai. Gues post karne ke liye uski site pe.

Guys backlinks banane ke kayi aur bhi tareeke hain jo main apne aage aane waale post “Backlinks kaise banaye” main aapko bataunga.

Off-Page SEO ko affect karne waale factors?

Off-Page SEO kai sare factors depend kartaa hai jaise aapke blog ki age kitni hai, domain trust, aapke site ki bounce rate etc.

Domain Age: Google ka rank signal ek ye bhi hai ki aapke domain ki age kitni age yadi do domain ek naya aur ek purana Google purane ko priority pehle dega.

Domain trust: Apne domain trust kitnaa hai ye bhi Off-Page SEO ka ek part hai.

Searcher’s History: Agar koi user ne “A” site pehle Khol rakhi hai to Google use specific usi site ki post pehle dikhayega.

Page Rank: Ye bhi ek Google ranking factor hai. kisi bhi post ko rank karane main ki uski Page Rank kitni hai.

Hi, Friends agar aapko ye post pasand aayi ho SEO par to ise share aur like jarur kare. Jyada updates ke liye website aur hamare Youtube channel ko subscribe Jaroor karen.

 

7 COMMENTS

  1. Hi, Avinash tumhari seo pe ye post kaafi pasand aayi mujhe, tumne is post main seo ko kaafi achchhe tarike se explain kiya hai. Tumne kaafi advance concept bhi discuss kiye hai jaise mobile first index aur google rank brain. Tumne kahi kahi par backlinks ki bhi baat ki hai. Aur main chaahtaa hun ki please tum is par bhi ek detailed post likho baaki saari cheeze ek dum okey hai. Kaafi achchha post hai, aise hi apne kaam ko banaaye rakhen. Thank you have a good day….

  2. I often visit your page and have noticed that you
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  3. Hello, Avinash
    Tumhari post seo par baaki ke hindi blogger’s main sabse achchhi hai, ismain tumne onpage seo aur offpage seo dono ke baare main bataya hai lekin ek baat hai jo main tumse puchhnaa chahtaaa hoon ki onpage seo ka to thik lekin offpage seo kaafi kathin hai aur tumse request karnaa chaahunga ki please aap ek post off page seo pe bhi likho aur ye post kaafi detailed main likhnaa jisse sabhi ko samjhne main aasaani ho. Thank you Avinash aapkaa din subh ho.

  4. Usually, I never comment on blogs but your article is so convincing that I never stop myself to say something about it. You’re doing a great job Man. Best article I have ever read

    Keep it up!

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